Covid-19 Learning Series - Case Study 2

In 2021, ENN embarked on a COVID-19 Learning Series that aimed to complement existing COVID-19 learning initiatives within the nutrition sector, making full use of our rich network and fora. A key focus of the series was on capturing the field-level experiences of those operating within the context of the COVID-19 pandemic. ENN wanted the series to contribute to understanding the impacts of COVID-19 on nutrition issues in local communities as well as the challenges that COVID-19 presents for implementing nutrition services.

ENN produced four case studies and a synthesis document focusing on the role of entrepreneurs in supporting nutrition and health services during the pandemic; this is the second in the series.

Case study 2: Adeck Juice Bar, an all-natural smoothie bar run by a young entrepreneur in Dar es Salaam, Tanzania. The business ethos of Adeck Juice Bar is to provide nutritious natural products with no added sugar to form part of a healthy diet. After successfully navigating his new business through its first year, Adeck decided to scale up his operation and just six-months in, the pandemic struck. This is the story of the adaptations he made to continue his business throughout the challenges of the pandemic. Adeck’s experiences illustrate how integrating nutrition-related social and behaviour change communication into social media channels offers the opportunity to reach a much larger audience.