How to write and talk about Infant and Young Child feeding in Emergencies

Infant and young child feeding in emergencies (IYCF-E) is a complex area of aid, but effective communications can make a significant contribution to the wellbeing of the most vulnerable. This media guide shares practical suggestions for key messages around IYCF-E, messages to avoid, as well as a helpful guide for appropriate use of photography in emergency contexts.

This document provides guidance for anyone involved in humanitarian assistance who produces communications on behalf of an organisation (e.g. press releases, social media, fund raising appeals) or engages with the media (e.g. interviews). It aims to support communications experts to provide accurate information that protects and supports infants and young children and their caregivers and reduces harmful interventions. This media guide is complemented by the briefing note “Background information for communications experts on infant and young child feeding in emergencies”.